We need visual communication because we are humans who dream, imagine, puzzle and search for answers. There is a hiearachy to the images/art around us:
1. Fine art
2. Commercial art (eg. graphic design)
3. Popular culture (eg. t-shirts, bandcovers)
These codes of images which opporate within a cultures are easy do decode if you live within that culture. There are also subcultures and special interest groups and these codes are always changing.
Semiotics: the study of meaning.
There is a three part method for examining art:
1. Materiality - Each culture has differrent materials available to them and the artist or designer chooses the materials they use.
2. Formalism - Line, colour, form/shape, composition and formal elements.
3. Content (Denotation which is whats in the image and connotaion which is it's meaning)
We are constantly communicating non-verbaly in many different ways:
* The way we wear our hair and cloths, which distinguishes us as belonging to sub-cultures and a particular class, country or opportunity.
*The car we drive.
*The way we arrange the posetions we have chosen for our room/house.
*Facial expresions and body language.
*Tattoos and make-up
our culture has produced many media forms for visual communication to be 'transmitted':
*Television
*Cinema
*Magazines
*Photography
*Road/traffic signs
*Animation
*Music videos
Non-verbal communication can make people feel dislocated from a society or even their own society. Simply by the cloths we wear we can either stand out from society, blend in with society or make a statement. so many images have connotations linked to them so you could be communicating something you didn't even meant to communicate or represent.
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